The news that Google is working to install VoIP IP Telephony into its Chrome browser has passed relatively unnoticed this week but it could be one of the most seismic shifts to hit the way we work and communicate.
Currently using VoIP services requires pulling up a piece of hardware or software, or just clicking on your preinstalled Skype button.
Imagine the amount of time that could be saved by just accessing VoIP numbers directly through your browser?
Not only does that benefit users, but it fits into Google’s idea of personalized search. Having access to your call information as well as your search information will give Google even more targeted information about you.
There are two ways to look at that. Firstly it will either be useful as searching for exactly what you want will become quicker and more efficient. On the other hand it is quite scary to think about quite how much information Google now has about us, everything from when we were born to where we like to shop.
Yet the search giant will not mull over these important concerns and instead is plowing ahead with its open source VoIP IP Telephony project which will incorporate audio and video. Known as WebRTC, Chrome VoIP will now give access to real-time chat on our browser thanks to the collaboration of Google and their VoIP acquisition GIPS.