Currently, ISPs have a 'net neutrality' policy, which means all web traffic is equal and no data is prioritised. However, according to Minister for Culture, Communications and Creative Industries, Ed Vaizey, content providers that require large amounts of bandwidth to pass their data to consumer, such as the BBC and Google, should be charged by ISPs to ensure web users accessing the site get the fastest speeds possible. Meanwhile, consumers that use lots of bandwidth should also be charged a premium.
The market to innovate
"We have got to continue to encourage the market to innovate and experiment with different business models and ways of providing consumers with what they want," he said.
"In order for the internet to continue as the open, innovative force for good that it has been over the past 20 years it is essential that all elements continue to prosper. This means ensuring that content providers and applications have open access to consumers and vice versa," he said.
"The founding principle of the internet is that everyone - from individuals to global companies - has equal access ... But the emergence of fast and slow lanes allows broadband providers to effectively pick and choose what you see first and fastest."
"This approach will reassure those who are investing in networks and coming up with new, innovative online business models," the ISPA said."ISPs use traffic management techniques so that they are able to effectively and efficiently run and manage their networks for the benefits of all users. This enables ISPs to prioritise time-sensitive applications, such as VoIP and online gaming, at peak times."